By: Lon Seidman | CTTechJunkie.com
The late Steve Jobs’ negotiations with the recording industry are now the stuff of legend. He famously told clueless music executives who refused to offer their product digitally that they had their “heads up their asses” and needed to start selling their content in the least restrictive way to save their industry.
It took the music industry nearly a decade to even offer digital downloads, and another five years to finally understand that customers will gladly pay for their music if it is sold without copy restrictions and made available through high quality subscription streaming services. Along the way, however, the record companies sued children for millions of dollars in damages, vilified their fans and alienated the very people who helped to build and support their industry.