Author Archives: Ken Cook

OFB 67 | How Inbound Marketing helps New Sales Cycle

=

inbound marketingInbound marketing and accurate marketing ROI — they are like two peas in a pod.  Beer prices may go up if fracking messes up the water.  Starting an online business?  A few bases you need to cover.  Customers leaving?  A few questions to ask.  Brian, Tommy and Ken go far and wide in this episode of Open for Business.
Continue Reading

OFB 66 | Advertising vs Connecting | Google Bank and Trust

Super Bowl ads for $3.9M, social media hijackers, inbound marketing bubbles?, and a message of endearment from LinkedIn.  All this and more to help you get and keep customers, on the latest edition of OFB.Continue Reading

OFB 65 | Anti Social Media

Ken, Brian and Tommy  “fly off” on the airlines and airports and then segue into an enlightening conversation about the revolution going on in our universities. And speaking of revolutions, Facebook appears to be, at the very least, redefining the rules of the social media game leaving some “users: feeling that Facebook is being ratherContinue ReadingContinue Reading

OFB 64 | Almost Dante’s Circles of Marketing Hell

Short exploratory to marketing hell courtesy of HubSpot, wonder why Facebook needs a search engine, and discuss intrapreneurs vs. entrepreneurs. References to Dante aside, HubSpot says there are nine circles of marketing hell.  From ugly content to bad automation to interrupting way too much, we take a look at all nine circles and how theyContinue ReadingContinue Reading

OFB 63 | The Talking Stick | 1+1=4

On this edition of OFB Brian, Tommy and Ken take a crowd sourced funded trip to Vegas, visit another innovative online retailer, and explore how collaboration works in Silicon Valley, but doesn’t work in Washington. HOT POTATO NEWS:Continue Reading

OFB 62 | Don’t Stand Alone with Social Media

Smart marketing is smart marketing, regardless of the venue.  On this edition of OFB Brian, Tommy and Ken, along with our guest Chris Reimer explored some applications of smart marketing, and some not so smart marketing moves as well. Our first Hot Potato was ReferralKey.com.  Describing itself as an online community of connected people sendingContinue ReadingContinue Reading

OFB 60 | Best Marketing of 2012 | Mommies, Spacedivers and Drama

In 2012 we saw wonderful marketing from clever producers and agencies. Here’s a rundown of the top campaigns in 2012. What can we steal from their great ideas? Happy New Year! Tommy and Ken

You Didn’t Build That Business? Neither Did Obama | Grocer Gives Business to Employees

Joe Lueken, after 46 years, is getting out of the grocery business in a VERY BIG WAY.  As the ultimate act of generosity and thankfulness Joe is giving his business to his employees. Lueken’s Village Foods is a great family business with two stores in upstate Minnesota and one in North Dakota.  The business providedContinue Reading

OFB 55 | Sir Richard Branson Drives Wagon Off Cliff to Avoid Landmines!

An American icon rises, Branson is audacious, and landmines and cliffs.  On this edition of OFB Tom, Ken and Brian revisit a favorite from our childhood with the Radio Flyer wagon.  Sir Richard Branson discusses the need for audacity.  Ken rants on the dismal NFC East.  And we look at the post election forecasts, fiscalContinue Reading

OFB 54 | CEO Turned Diesel Mule, Happy Feet at Penguin Publishing & The Art of Make the Business Connection

AUDIO Connecting – when you first meet do you elevator pitch, sell, connect, ask, tell …?  How good are your first-impression-making skills?  We explore The Art of Making a Connection on this edition of Open For Business. But first, some Hot Potato News items …. Oh Sandy!!  The storm was devastating, disrupting lives and destroyingContinue Reading