OFB 58 | Ziglarisms & Top 12 Business Books

An interesting mix of items this week — A 30 year fan offers surprising suggestion to HP;  Burn your business plan before it burns you; Thumbs up / thumbs down on the best business books of 2012.  Plus, some insights and homage to Zig Ziglar, a man who inspired generations of successful salespeople. We beginContinue Reading

OFB 57 | Apple’s Next Steps

Hot Potato News — iPad owned 88% of Black Friday deals LINK Arrests made at Walmart on Friday for snooty strikers LINK IPOs in a deep freeze for now LINK HOSTS: Brian Parker: Chief HORN at OnTheHORN.com Jeffery Powers: Jeffrey Powers – Owner and podcaster at Geekazine.com – Started 5 years ago this month. 3Continue Reading

OFB 56 | Inappropriate Holiday Thankyous To Customers

OFB 56 | Saying thank you should not be reserved just for Thanksgiving, HP has no thanks for Autonomy, WalMart survived “no thanks” from workers, SAC Capital are just thankless bastards.  On this edition of OFB Tom, Ken and Brian get in the spirit of the season and discuss saying thanks. First, some Hot PotatoContinue ReadingContinue Reading

OFB 55 | Sir Richard Branson Drives Wagon Off Cliff to Avoid Landmines!

An American icon rises, Branson is audacious, and landmines and cliffs.  On this edition of OFB Tom, Ken and Brian revisit a favorite from our childhood with the Radio Flyer wagon.  Sir Richard Branson discusses the need for audacity.  Ken rants on the dismal NFC East.  And we look at the post election forecasts, fiscalContinue Reading

OFB 54 | CEO Turned Diesel Mule, Happy Feet at Penguin Publishing & The Art of Make the Business Connection

AUDIO Connecting – when you first meet do you elevator pitch, sell, connect, ask, tell …?  How good are your first-impression-making skills?  We explore The Art of Making a Connection on this edition of Open For Business. But first, some Hot Potato News items …. Oh Sandy!!  The storm was devastating, disrupting lives and destroyingContinue Reading

OFB 53 | Confidence vs. Hubris | The Art of Selling Professional Services

AUDIO There is a thin line between confidence and hubris. This is true is what ever we do, be especially in selling professional services. The top eleven business writers (Seth Godin, Alan Weiss, Keith Ferrazzi and others), have teamed up for a focused look at this most delicate endeavor: How to Sell Professional Services. IsContinue Reading

OFB 52 | Social Media vs Social Advertising

Hot Potato News items are two articles that connect very well with our discussion this evening. 7 Targeted Social Networks Niche Marketers Should Try.  Hubspot’s blog is on the mark again, exploring how the social network world is becoming more and more fragmented, not unlike great traditional niche marketing. http://blog.hubspot.com/blog/tabid/6307/bid/33663/7-targeted-social-networks-niche-marketers-should-try?source=Blog_Email_[7%20Targeted%20Social%20Ne] 20 Stats That Explain WhyContinue Reading

OFB 51 | Poo-Poo On Franchisers | One Good Thing Only

Franchising has great appeal, but is it right for you?  Tom Russo, Brian Parker and Ken Cook take an in depth look at franchising; the good, bad and ugly of it. As always, we open with what’s Hot in the world of customers, marketing, and sales.  Presenting the Hot Potato News for the first fullContinue Reading

OFB 50 | Top Ways To Get and Keep Customers | Love Them Back

This is episode #50 – Who Loves You Baby!?  If “customers” is not your answer, then tune in.  Tom Russo, Ken Cook and Brian Parker explore seven ways+ to make customer love you As always, we open with what’s Hot in the world of customers, marketing, and sales.  Presenting the Hot Potato News for theContinue Reading

OFB 48 | Top Three CLASSIC Marketing MISTAKES

Marketing is a foundational and necessary element because it tells the world who you are and maybe why they should do business with you.  At least that’s the hope. The challenge is marketing encompasses so many different things and can and should be different for every company.  What you say, who you say it toContinue Reading