Issue: Your business model is about how you make money.
Rules: Sell products – gross margins rule the day
Sell personal services – hourly optimization is key
Sell knowledge – licensing and distribution matter
Solve a need – Uber has no cars; Alibaba has no inventory
Actions: Answer the following questions:
What problem do you solve?
Is it worth solving?
Is anyone else focusing on the problem?
Are you better?
Will people pay for the answer?
Will they pay enough to make it worthwhile?
Conclusion: A unique business model that solves a problem and makes money
Dissent: Speed to market and resources